
A live view of paid media across Meta Ads and Google Ads since campaign launch on June 1, 2026. Spend, reach and campaign performance, side by side, direct from the source.
Meta Ads vs Google Ads · since launch 1 Jun 2026
Spend & clicks · since launch 1 Jun 2026
Clicks = all ad clicks · Link clicks = clicks to destination · since launch 1 Jun 2026
| Campaign | Spend | Impr. | Clicks | Link clicks | CTR | CPC |
|---|---|---|---|---|---|---|
| DRT- Fraser Coast - TOF – LC | $7,683 | 3,272,887 | 30,523 | 27,394 | 0.93% | $0.25 |
| DRT- Fraser Coast - MOF | $47 | 7,729 | 178 | 167 | 2.30% | $0.26 |
All campaigns · since launch 1 Jun 2026
| Campaign | Spend | Impr. | Clicks | CTR | CPC |
|---|---|---|---|---|---|
| DR Tourism - Fraser Coast Demand Gen Interstate '26 | $3,331 | 2,367,476 | 37,921 | 1.60% | $0.09 |
| DR Tourism - Fraser Coast Demand Gen SEQ '26 | $3,296 | 2,018,567 | 44,214 | 2.19% | $0.07 |
| DR Tourism - SEQ Search | $2,778 | 72,360 | 2,973 | 4.11% | $0.93 |
| DR Tourism - Interstate Search | $1,595 | 64,387 | 2,103 | 3.27% | $0.76 |
| DR Tourism - Blue Dolphin Marine Tour | $214 | 6,671 | 253 | 3.79% | $0.85 |
| DR Tourism - Oaks | $52 | 1,683 | 65 | 3.86% | $0.80 |
| DR Tourism - Tasman Venture | $44 | 681 | 34 | 4.99% | $1.29 |
| DR Tourism - Fraser Island Charter Tours | $29 | 1,166 | 40 | 3.43% | $0.72 |
| DR Tourism - Tasman Holiday Parks | $15 | 532 | 30 | 5.64% | $0.51 |